


Located at the crossroads of Europe, Asia and Africa, the Kingdom of Saudi Arabia is strategically located in the heart of the Middle East. The Kingdom was established in 1932 by Abd-al-Aziz bin Abd-al-Rahman al Saud. The current ruler is King Abdullah bin Abdulaziz.
The Kingdom of Saudi Arabia is a market of high stakes, with investments and expenditure shooting to previously-unknown levels. Saudi Arabia’s dominance over the international crude oil markets is widely known, and as such it has gained the responsibility of balancing international oil demand and supply and often influences oil prices, ensuring economic stability in the industrialized world. The country is the founding member of the Gulf Cooperation Council – built to strengthen interaction between neighboring countries in the region. It is also a member of the Organization of Petroleum Exporting Countries, League of Arab States and Organization of the Islamic Conference.
A city that combines history and modernity, Riyadh is the venue for the Media & Advertising Exhibition. Tourists here can visit the Masmak Citadel, National Museum, the ruined old capital city of Old Dir’aiyah, and go to the top of the Kingdom Center Tower, where you can see a panoramic view of the city from the Sky Bridge on the 99th floor.